Blue-on-blue, as Jocko puts it, is a mortal sin to the Navy SEALs. Read on to find out how the lessons we have learned over the past few years of work with them have become a part of our culture. We continue to this day to work with Jocko and the co-founder of Echelon Front, Leif Babin, also a decorated Navy SEAL officer, regularly having them in to work with our entire agency team. Jocko traveled to our office in Tempe, Arizona to work with our team through several days of workshops and share his experiences in combat, Navy SEAL leadership principles, and how to apply these principles to business. Over the past few years, the entire Zion & Zion team has had the pleasure to work with and learn from decorated, retired Navy SEAL Lieutenant Commander, Jocko Willink, co-author of the NY Times bestseller, Extreme Ownership, and co-founder of the leadership consulting firm, Echelon Front. Whether we travel to national conferences, international conferences, or bring speakers into our office for an agency-wide training, we’re continually furthering our knowledge. Here at Zion & Zion, we’re constantly learning.
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